Ricoh issued an official statement regarding their camera business


Ricoh issued an official statement regarding the earlier reports of the company abandoning their camera business:

With regard to the article about RICOH today

Apr. 12, 2017
Ricoh Co.,Ltd.

Today there was an article saying that RICOH considers to shrink the camera business and withdraw from consumer products. This article is not based on RICOH’s official announcement.

RICOH is focusing its resource on the high added value products such as PENTAX and GR that are appreciated by the existing users and photo hobbyists. RICOH is also a market leader of input devices in the VR or AR market with its “RICOH THETA” where we can see rapid growth, and will keep on expanding the business even more in this field. In addition, RICOH will develop and expand the imaging business in the solution business field for corporate, by creating new market utilizing its own camera technology.

Update: the US version of the press release can be found here.

This entry was posted in Press releases. Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Narren Rot

    So k1 is out already, when should we expect gr camera?

  • Mistral75

    We now have the US press release, which seems to be the rehash of the original press release, though cleaned up a bit and written a bit more smoothly.

    http://us.ricoh-imaging.com/index.php/news/57-ricoh-statement-regarding-the-future-of-its-camera-business

    Ricoh Statement Regarding the Future of its Camera Business

    FOR IMMEDIATE RELEASE

    West Caldwell, NJ, April 14, 2017—Ricoh Imaging today issued a statement to clarify misinformation shared in an article posted by a business media outlet earlier this week. The article claimed that Ricoh was considering shrinking its camera business and withdrawing from consumer products.

    This article was not based on an official Ricoh announcement.

    The official Ricoh statement on the future of its camera business is that the company is focusing its resources on products that are unique and bring high value-add to its customers, such as PENTAX and GR cameras, which are appreciated by professional photographers and photo hobbyists. Ricoh is also investing in and will continue to expand its business in input devices for virtual reality and augmented reality —where the company sees rapid growth—with its industry-leading Ricoh Theta line of 360-degree cameras.

    In addition, Ricoh will develop and expand its solutions-based businesses in imaging, pursuing opportunities in vertical markets using Ricoh camera technology.

  • Back to top