Ricoh Theta X camera announced



The previously rumored Ricoh Theta X camera is now officially announced – here are the main features:

  • Large 2.25-inch touch screen display
  • High-resolution CMOS image sensor
  • 5.7K 360-degree videos @ 30fps
  • Interchangeable battery and memory cards
  • Simplified and enhanced smartphone compatibility via Bluetooth
  • Improved software for both developers and users
  • Improved sharing and output options
  • Built-in GPS and support
  • Magnesium alloy body
  • USB Type-C power
  • Time Shift Shooting
  • AI enhancements for subject recognition and automatic shooting functions
  • The Theta X will be available in March
  • Price: $799

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The new Meizu 19 smartphone to come with a Pentax branded camera?


I am not convinced that the leaked renderings of the upcoming Meizu 19 smartphone with a Pentax branded camera are real, but here they are:

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Correction from Ricoh US: “Ricoh will continue mass production and sales but will be adding more direct-to-consumer approaches to its distribution in Japan”


I just received a clarification from Ricoh Americas on the press release issued in Japan a few days ago about a major camera business restructuring:

“The announcement created a bit of confusion and was specific to the market in Japan only. Ricoh will not be ceasing mass production and sales, but instead extending its distribution in Japan with more direct-to-consumer approaches.”

Below is the statement that is being issued now by Ricoh Imaging Americas on the topic:

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Ricoh announces major restructuring of their camera business


Ricoh released a press release with several new strategies that will be implemented on April 1st:

  • Ricoh will stop mass-producing cameras and will concentrate on “workshop-like” manufacturing process
  • Ricoh will implement a new digital camera sales system in Japan
  • Ricoh Imaging will announce a new business structure
  • Ricoh will concentrate on Web sales

Update from Ricoh US – “Ricoh will continue mass production and sales but will be adding more direct-to-consumer approaches to its distribution in Japan”:

Correction from Ricoh US: “Ricoh will continue mass production and sales but will be adding more direct-to-consumer approaches to its distribution in Japan”

Read the full press release for more details (translated):

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The latest software updates from Topaz Labs


Topaz Labs released several new software updates – here are the details:

Topaz Labs is currently offering 15% off any purchase with promo code TOPAZ22 (expires 1/14).

Additional information on the latest Topaz Labs releases:

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What is Pentax SATOBI?


Pentax SATOBI is a custom image setting that provides a finishing tone similar to color photos from the 60 and 70s with colors such as distinctive cyan blue, dull yellow, and faded red. SATOBI is the opposite of MIYABI, which is suitable for expressing colorful landscapes. SATOBI was developed to reproduce a universal image that makes people feel “nostalgic”. Some of the SATOBI custom image mode suggestions are:

  • Sunrise or sunset scenes
  • Urban buildings with blue-sky scenes
  • Kids and babies in nostalgic scenes
  • Rustic or unsophisticated scenes

Additional information on SATOBI can be found here, here, and here:

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The Pentax 645Z camera is now $2000 off


Ricoh introduced new rebates in 2022 – the Pentax 645Z camera is now $2000 off:


The latest Pentax lens rebates can be found at Adorama and B&H Photo:

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