The Pentax PF-85EDA spotting scope won the 2024 Good Design Award:
PENTAX PF-85ED A wins the Good Design Award
We are pleased to announce that the PENTAX PF-85ED A spotting scope has won the 2024 Good Design Award (sponsored by the Japan Design Promotion Organization, a public interest incorporated foundation).
2024 Good Design Award winning products and judges’ evaluations (published as is)
PENTAX PF-85ED A
It was conceived as a product that increases people’s contact with nature, and in addition to its basic performance, operability, and dignity as an optical device, it was evaluated for its approach to a new relationship between people and objects through its lovable, gentle form and texture.The design takes into consideration the characteristics of a product that can be used continuously over a long period of time, and also has a universality that leads to long-life design. (source)