The Pentax PF-85EDA spotting scope won the 2024 Good Design Award

PENTAX PF-85ED A

It was conceived as a product that increases people’s contact with nature, and in addition to its basic performance, operability, and dignity as an optical device, it was evaluated for its approach to a new relationship between people and objects through its lovable, gentle form and texture.The design takes into consideration the characteristics of a product that can be used continuously over a long period of time, and also has a universality that leads to long-life design. (source)