Today, Ricoh announced a new GR cooperation with “realme” smartphones (Realme Chongqing Mobile Telecommunications Co., Ltd.; China). The partnership will involve technological development and customer communication. This collaboration aims to offer those who have enjoyed picture-taking solely using smartphones the opportunity to experience the authenticity of photography, to help them appreciate the appeal and value of photography as both a hobby and a means of artistic expression, and to further encourage them to develop a deeper interest in cameras themselves.
- realme and Ricoh Imaging have announced a long-term strategic partnership focused on smartphone imaging
- The collaboration will officially launch on October 14, 2025, in Beijing, China
- The first product under this partnership is the realme GT 8 Pro flagship smartphone
- This collaboration has been in development for four years
- The GT 8 Pro will incorporate design, imaging, and software features inspired by Ricoh’s GR series cameras
- Anticipated enhancements include:
- Colour algorithms and processing tuned more toward natural tones or film-like rendering
- “5 classic image tones” reflecting GR heritage
- A custom camera UI that mimics the feel of a GR camera
In the US Realme smartphones are sold at Amazon.
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