The Pentax 17 fixed-focal length compact film camera won the 2025 iF DESIGN AWARD (now in stock: Adorama | B&H | Amazon DE | Erhardt | Koch | Amazon DE | WEX):
PENTAX 17 Fixed-Focal length compact film camera wins
iF DESIGN AWARD 2025
TOKYO, March 11, 2025 – Ricoh Company, Ltd. and RICOH IMAGING COMPANY, LTD. have won this year’s iF DESIGN AWARD 2025 for PENTAX 17 in the “Product” category. Each year, Hannover-based iF International Forum Design GmbH, the world’s oldest independent design organization, organizes the iF DESIGN AWARD.
Fixed-Focal length compact film camera “PENTAX 17”
The PENTAX 17 was developed using a vast amount of knowhow and technology which RICOH IMAGING/PENTAX had accumulated over the years, with experts and younger engineers working closely together. The camera was designed to allow photographers to express their originality and creativity by leaving some room for manual operation, rather than making it a fully automatic camera.
The PENTAX 17 lets photographers fully enjoy the world of film cameras — the origin of photography. It is an ideal model not only for film camera enthusiasts who have enjoyed film photography for years, but also for young photographers who are excited about trying film photography for the first time.
About the iF DESIGN AWARD
Since 1954, the iF DESIGN AWARD has been a globally recognized trademark when it comes to design excellence. The iF Design brand is internationally established as a symbol of outstanding design achievements. The iF DESIGN AWARD is one of the most important design prizes in the world. It honors design achievements in all disciplines: product, packaging, communication and service design, architecture and interior design as well as professional concept, user experience (UX) and user interface (UI). All award-winning entries are presented on ifdesign.com.
