President Noboru Akabane had always habitually said that he wanted PENTAX to become a cute brand that people could look at and say, “look at them, they’re doing something crazy again, but I guess that’s just what they do” - Pentax & Ricoh Rumors

President Noboru Akabane had always habitually said that he wanted PENTAX to become a cute brand that people could look at and say, “look at them, they’re doing something crazy again, but I guess that’s just what they do”

The Japanese magazine Barfout published an interview with Takeo Suzuki (Product Planner and Designer of Ricoh Imaging’s PENTAX Business Unit), here is an interesting quote: “I’m very thankful. When I first presented this project in the company’s conference room, everyone froze (laughs). There are many people who are saddened by the state of the world … Continue reading President Noboru Akabane had always habitually said that he wanted PENTAX to become a cute brand that people could look at and say, “look at them, they’re doing something crazy again, but I guess that’s just what they do”