He says he speaks on behalf of Ricoh, therefore he is relaying an official position, not expressing his own thoughts.
He speaks of Ricoh, not Pentax, therefore excluding the possibility of a Ricoh-branded 24×36 or 645 mirrorless camera (the Pentax brand being devoted to DSLRs) as well.
He uses a funny image to make his point: non-existent sleeves can’t be flapped.