Ricoh introducing the new flagship Pentax K-AF camera

Ricoh introducing the new flagship Pentax K-AF camera. Here are the details:

Newly integrated ‘tri-lens technology’ means you’ll never have to worry about changing the lens ever again! Simply rotate the bezel to the required focal length and you’ll be shooting in no time – whatever the subject.
After much research, the designers decided on the following focal lengths:
15-30mm
24-70mm
70-200mm
It was felt that these cover a broad range enabling the photographer to capture a wide array of scenes whilst retaining maximum performance.
The PENTAX K-AF features a robust magnesium alloy body, with full weather sealing and in-body stabilization.
RRP £2,999.99