Ricoh 360 Theta A1 camera officially announced
The previously rumored Ricoh 360 Theta A1 camera is now officially announced (check for pre-order links). The new A1 model is designed for professional use:
- Theta Z1: Maximum image quality, ideal for high-precision scanning, professional photography, or marketing visuals.
- Theta X: Simple to use with an integrated screen, ideal for fast and versatile shoots.
- Theta A1: Ruggedness, speed, and connectivity – the ultimate field camera.
Additional information:
Launch of the RICOH360 THETA A1: The professional, rugged, and connected 360° camera designed for extreme environments
Paris, June 3, 2025 – Ricoh, a pioneer in 360° technology for over a decade, announces the launch of the RICOH360 THETA A1, a 360° camera specifically designed to meet the demands of professionals in the field. Durable, fast, and connected, the RICOH360 THETA A1 integrates seamlessly into a complete ecosystem and marks a new milestone in Ricoh’s strategy, aligned with the evolving uses of immersive capture.
A camera built for demanding environments
Designed for professionals operating in complex settings—construction sites, inspections, audits, documentation—the RICOH360 THETA A1 features a rugged, waterproof, dustproof, and extreme temperature-resistant casing. It is ideal for long missions often carried out in challenging conditions, ensuring continuous, fast, and reliable capture, even while in motion. With its long-lasting battery and optimized video codec, the RICOH360 THETA A1 is a powerful tool for visual data production, perfectly suited for sectors such as construction, industry, real estate, and insurance.
A long-term vision: Ricoh Futures EMEA
Ricoh established RICOH Futures EMEA in France with the aim of strengthening its value proposition and support for the EMEA market. Through Ricoh Futures EMEA, Ricoh strengthens its position as a technological partner for B2B players with a clear objective: to make 360° technology an essential professional tool. This dedicated unit supports professionals in the practical integration of Ricoh cameras into their workflows, combining hardware durability, software openness, and on-the-ground support. In close collaboration with its partners, Ricoh develops customized immersive use cases in industries such as real estate, construction, manufacturing, and insurance. More than just a camera manufacturer, Ricoh positions itself as a catalyst for innovation serving professionals, with the ambition of making 360° imaging widely accessible.
“The RICOH360 THETA A1 is more than just a new camera. It’s a concrete answer to the needs of professionals in the field and a cornerstone of our long-term strategy.” Thomas Servan, Managing Director, Ricoh Futures EMEA
A reimagined range for professional use
The Theta A1 completes Ricoh’s newly restructured 360° camera lineup, focused squarely on professional use cases.
All cameras in the range share a common technical architecture (Theta Twin), ensuring compatibility, internet connectivity, and easy synchronization with business tools.
“With the RICOH360 THETA A1, we’re meeting the expectations of field professionals: robustness, speed, and integration. It embodies our vision of useful, connected technology that aligns with the operational needs of our clients.” Thomas Servan, Managing Director, Ricoh Futures EMEA
Three key use cases
360° capture has become a standard in professional workflows, centered around three primary applications:
- Promotion & communication
Autonomous creation of visual content such as virtual tours, videos, and interactive floorplans. 360° imaging offers quick and effective remote showcasing of properties or spaces. - Progress monitoring & remote inspection
Regular capture of construction sites or industrial facilities. Integrated into BIM workflows, 360° imaging enables plan compliance checks and direct annotation within images to streamline team coordination. - Documentation & auditing
For professionals in insurance, quality control, or maintenance, 360° capture provides complete visual coverage. It simplifies post-intervention reporting and exports to specialized tools.
Technology that seamlessly integrates into professional workflows
The RICOH360 THETA A1 is compatible with the RICOH360 application, offering centralized content management: cloud storage, editing, sharing, remote control. An integrated AI automatically adjusts settings for optimal image quality in all conditions.
Since 2013, Ricoh has championed open technology: public APIs, available SDKs, and interoperability with leading business software. This strategic choice allows companies to easily integrate Theta cameras into their own tools or workflows.
The RICOH360 THETA A1 will be available for pre-order starting in June on Ricoh’s website.
