Pentax 17 film camera officially announced, available for pre-order

With a retro-inspired design and half-frame photo format, the PENTAX 17 is the perfect camera for first-time film photographers who want to share their images on social media

PARSIPPANY, New Jersey, June 17, 2024 —  Ricoh Imaging Americas Corporation today announced the highly anticipated PENTAX 17 compact film camera. The PENTAX 17 is a half-frame camera, capturing two 17mm x 24mm pictures within a single 35mm-format (36mm x 24mm) film frame. It produces vertical-format pictures, with similar ratios to those captured by smartphones, for seamless sharing on social media after the film is developed and scans are produced by a film lab.

The popularity of film cameras has grown rapidly in recent years — especially among young photographers — because of the distinctive, somewhat nostalgic experience provided that is so different from using digital cameras. The compound annual growth rate (CAGR) for the global film camera market is projected to be 5.2% through 2030 and a quick search of the hashtag #filmphotography on Instagram pulls up more than 42.6 million posts.

Borne out of the PENTAX Film Camera Project, a concept first announced in December of 2022, the new camera resulted from a close collaboration between Ricoh Imaging and PENTAX experts and younger engineers. The experts shared their vast knowledge and decades of experience in film and imaging technology with the current team members to design a film camera that would allow photographers to express their originality and creativity by leaving some room for manual operation rather than making it a fully automatic camera.

| Design merges manual operation and ease of use for maximum creative expression |

The design of the PENTAX 17 was inspired by the PENTAX brand’s heritage, incorporating manual operations unique to film photography that are gaining a loyal following in today’s digital world. This includes a selectable zone-focus system, manual film winding, manual film advance lever, and exposure compensation and ISO sensitivity adjustments, each with their own dials. The classic design of the camera body was developed with high-quality materials; the top and bottom covers are made of solid, lightweight magnesium alloy and the 40.5mm filter mounting thread enables the use of a range of filters.

The PENTAX 17 features a newly-developed 25mm F3.5 lens (equivalent to a 37mm lens in the 35mm format). Further building on the PENTAX brand heritage, the lens is based on optics incorporated in the acclaimed PENTAX Espio Mini — which was marketed in 1994 —redesigned to support the half-frame format. The lens is treated with HD (High Definition) coating to optimize the clarity and sharpness of the half-frame photos. In a nod to Ricoh’s rich history in optics and photography, the designers based the lens design on the lens in the RICOH Auto Half – a best-selling half-frame model first marketed in 1962 – incorporating the angle of view and focal length to make casual, everyday picture-taking simple and flawless.

The camera’s zone-focus system is divided into six focus zones that can be selected on the zone focusing ring to capture subjects at a long distance or as close-up as 25 centimeters away in the macro zone. Its bright optical viewfinder features a bright, Albada-type frame finder to facilitate framing a scene as well as a close-up visual field compensation frame to help users more easily compose close-up images. The zone focus marks can be seen directly through the viewfinder to further support composition.

The PENTAX 17 has seven shooting modes to accommodate different applications and scenarios. It automatically adjusts exposure settings based on lighting data collected by its metering sensor. In addition to the Full Auto mode in which all exposure settings are selected by the camera, it provides six other shooting modes including: Slow-speed sync, which is useful in twilight photography; and Bulb, a long-exposure mode useful for photographing nightscapes and fireworks.

The camera supports a wide selection of ISO film speeds and features a note holder on the back cover where the end of the film package can be inserted for at-a-glance confirmation of the film in use, three strap lugs to accommodate both horizontal and vertical suspensions, and compatibility with the optional CS-205 Cable Switch for use in extended-exposure photography in Bulb mode.

| Industry support for PENTAX 17 |

“Film photography has been growing in popularity over the past decade and especially recently! The new PENTAX 17 film camera is going to kickstart an entirely new generation of film shooters,” said Philip Steblay, Cofounder of The Darkroom, an online film developing service. “This terrific new camera will add to the great pleasure and enjoyment of shooting film. The PENTAX analog functionality, film selection process and thinking more carefully about your shots will enhance the fun of photography. This, coupled with the anticipation that comes with waiting for your images to process, adds to the joy of photography. With new cameras and film coming to market the future of film photography looks bright.”

“The PENTAX 17 is a stunning camera, both in form and function,” said Kyle Depew, founder, Brooklyn Film Camera. “Its design is handsome and classic, yet it features elements that are delightfully unique and innovative. It’s amazing to see modern PENTAX engineering applied towards a new film camera. We couldn’t be more delighted.”

“The film photography community is vibrant and growing, and we are thrilled to see Ricoh Imaging recognizing this and creating new products for this market,” said Meredith Reinker, managing partner, Roberts Distributors LP. “Film photography has been growing in popularity over the last several years and supporting this community is supporting a growing industry as well as supporting the arts. We are honored to be partnering with Ricoh to make this camera available through our distribution channel of independent, local and analog-focused businesses. We look forward to watching the analog community embrace this exciting announcement as we all have a shared goal of keeping film photography alive and accessible.”

“This camera has been a reminder to have fun and not take things too seriously,” said Matt Day, photographer. “It’s fun to shoot with, it’s compact enough to carry anywhere, and double the amount of exposures makes it easier to shoot more.”

“Many photographers were first introduced to the joys of photography using a PENTAX film camera. We’re hoping to introduce a new generation to the world of film photography with the PENTAX 17,” said Ken Curry, president, Ricoh Imaging Americas. “It is an ideal model not only for film camera enthusiasts who have enjoyed film photography for years, but also for photographers who are excited about trying film photography for the first time.”

| Pricing and Availability |

The PENTAX 17 will be available late June for a manufacturer’s suggested retail price of $499.95.