Ricoh officially announced the development of a new HD PENTAX-DA★16-50mm f/2.8 ED PLM AW lens



Ricoh officially announced the development of a the HD PENTAX-DA★16-50mm f/2.8 ED PLM AW lens for K-mount (see previous coverage of this lens):

Press release:

HD PENTAX-DA★16-50mmF2.8ED PLM AW (tentative name), high-performance Star-series lens for PENTX APS-C-format digital SLR cameras

RICOH COMPANY, LTD. and RICOH IMAGING COMPANY, LTD. are pleased to announce the development of the new-generation high-performance Star-series lens, the “HD PENTAX-DA★16-50mmF2.8ED PLM AW (tentative name)” designed exclusively for APS-C size digital SLR cameras.

This new lens is the latest model of PENTAX’s new-generation Star series. In developing this series, PENTAX conducted an extensive review of its in-house standards, particularly in regard to resolving power, to pursue its ultimate goals: top-class image quality, large aperture, and exceptional dependability and operability. Currently in development, this lens is designed to deliver the highest level of performance, and to be regarded as the ideal standard zoom lens for the PENTAX K-3 Mark III, the new flagship of PENTAX’s APS-C-format digital SLR lineup. PENTAX plans to make a public announcement of this product shortly. Please look forward to the announcement and market launch.

Product name: HD PENTAX-DA★16-50mmF2.8ED PLM AW (tentative name)