The HD Pentax D FA ★ 50mm f/1.4 SDM AW lens is rumored to be priced around $1,300. My guess is that the official announcement will be on February 28 – one day before the start of the 2018 CP+ show and the same day when Tokina is rumored to announce their new Opera 50mm f/1.4 FF full frame DSLR lens.